We live in a day and age where online sneaker shopping is causing urban retail chains to close stores. With a swipe up raffle advertisements at your fingertips, this has given the casual buyer accessibility to kicks you normally have to wait in line for. DTLR went back to the basics by enticing loyal customers to come out and cop sneakers on the spot.
The New Balance US990 Tour was created to give NB enthusiasts in Bmore, DC, and Philly a chance to buy a pair without the hassle of camping out. Inspired by the Memorial Day colorway, DTLR vinyl wrapped a promotion vehicle that resembled an ice cream truck. Each city experienced first come, first serve accommodations to purchase at the register and receive their pair out of the ice cream truck window. Along with the purchase of the New Balance US990, brand ambassadors handed out customized sneaker stickers and Firecracker popsicles for everyone to enjoy. Massive host King Flexxa kept the party lives with his captivating personality, and a uniform perfect for the occasion.
One lucky fan in each city won a golden ticket which earned them a free pair of US990’s. This pleasant surprise warmed hearts and added swag in an instant. Along with the exclusive release, people were able to buy USA tees to make the outfit complete.
There are still limited sizes of sneakers and apparel left on www.dtlr.com and at select DTLR locations. Be sure to cop your pair while they are still available.