DTLR the leading lifestyle retailer annual Summer Fashion Showcase, UNLEASHED attracted over 500 guests and brand influencers pouring into Atlanta’s historic Georgia Freight Depot on Sunday, April 22, 2018, to gain a sneak peak of the new Summer Collections. The urban brand Mitchell & Ness setup a full bar experience for all to enjoy as well as VIP guests were treated to a private reception hosted by PUMA. Atlanta’s Hot 107.9 curated the music, performances by the beautiful Bad Woman Jhonni Blaze, Baton Rouge rapper Sherwood Marty powered by STAPLE, and Atlanta’s superstar rapper, Young Dro powered by AKOO/HUSTLE GANG.

It was lights, camera, and action at 7 pm as DJ Kash pumped up the volume on the 1’s and 2’s for the pre-show headlined by R&B singer/songwriter Dexter Barrnett aka Dexx and Hip-Hop rapper Westside KJ. Hosts J-Nicks from 107.9’s The Durtty Boyz and Tiara Laniece from DTLR’s Pretty Girl Radio kept the crowd hype in anticipation of what’s next. The runway was blazing the entire evening of models strutting down the runway in an array of stylish clothing from head to toe by some of the hottest brands such as: Nike, Jordan, New Balance, Born Fly, Reebok, Adidas, Dope, Fila, Puma, Levis, Pink Dolphin, Akoo, Hustle Gang, Billionaire Boys Club, Converse, Smoke Rise, Champion, Black Pyramid, Mitchell & Ness, and Staple. Plus, the audience received a welcome surprise to witness Destiny’s Child original member, Latavia Roberson, seasoned writer/rapper TK Kravitz and Atlanta rapper Paperlovee and more walk the catwalk.

The audience was given a chance to win exclusive DTLR gift cards valued at $100 each and 2 Jersey giveaways from Mitchell &Ness. It was evident the #1 urban leading brand was on a mission to not only deliver an excellent showcase but amplify their commitment to invest in the community. DTLR has given over $600K in support of St. Jude Research Hospital revealed during the show.

A buzz certainly was created to leave an indelible mark DTLR was here. The UNLEASHED Summer Fashion Showcase was definitely one not to miss in Atlanta. DTLR is more than a brand; it is a lifestyle.