Adidas Yeezy Boost 350 V2 ‘Natural’

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Back in 2012, GOOD Music blazed the stage with a groundbreaking performance unlike any other. Song for song, the rap heavy roster showed and proved why they were selected to be on the lead single “Mercy”. As artists Big Sean, Pusha-T, and 2 Chain...

The Story Behind an Instant Classic | adidas Superstar

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Whether it is an athlete, actor, or musician, superstars are one in a million. A small list of extraordinary beings who managed to dominate their respective industries earned the right to be called superstars. A feat of this magnitude doesn’t com...

Set to Drop: Yeezy Boost 350 V2 "Zyon"

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While Kayne’s Presidential run may have been short-lived, his partnership with Adidas continues to push forward with another Yeezy Boost 350 V2 release in an all-new “Zyon” colorway. Even though we’re in the thick of summer, the Zyon Yeezy Boost ...

Adidas Yeezy Boost 350 v2 'Cinder'

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Since first dropping in 2016 we have seen multiple colorways of the Adidas Yeezy release and even after all these colorways, Adidas still seems to be sitting at their peak with this model. Kanye West has gone about making the most subtle yet eye-...

Set to Drop: Adidas Yeezy 350 v2 "Earth"

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It’s hard to believe that one of the industry’s most lucrative lines of sneakers isn’t due to an athlete’s endorsement. In fact, if you were to ask me twenty years ago if a musical artist would ever be atop the sneaker bankroll, I would have said...

Set to Dop: Yeezy Boost 350 V2 "Carbon"

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Without a doubt the Yeezy Boost 350 V2 has been one of the most successful sneakers for Adidas in recent years. When you mix a modern casual design with extreme comfort and back it with a high profile music professional like Kayne West, you’ve go...