New Balance has been keeping up with the high demand for DMV990’s and we expect the DTLR exclusive release to be just as popular.

DTLR and New Balance have teamed up for the first time for an exclusive release bringing to you the “DMV 990”. Inspired by the DMV area (acronym for DC, Maryland and Virginia) utilizing the redesigned 990v4 for its canvas. It’s all about the details in this design; putting a spin on the traditional 990v4 by featuring its modern 3M reflective “N” trimmed in yellow on its left outer and red trimmed on its right outer, as well as its complementary reversal heel color block highlighting a nod to the Maryland flag. The specialty insole consists of an aerial view of the DMV area. To tie it off, the shoes come with interchangeable yellow and black laces, as well as grey secondary laces.


The shoes are encased in a limited edition box sleeve which includes an exclusive design that represents the DMV Metropolitan area

DTLR’s New Balance “DMV 990” will be available in-store at select DTLR locations in D.C, MD, and VA. The release will begin at 8:00am EST on September 2nd. The shoes will also be available online at’


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