Exclusive New Balance 990v3 “Miami Drive”

In celebratory fashion, DC and Baltimore’s finest fly down to live it up in the marauder mood that is Miami for the past decade. While migrating to enjoy a quick getaway, the New Balance 990 was and still is the family favorite silhouette that walks the tropical streets of Florida in style. 3M reflection bounces off of the neon lights that fill nightclubs, shine on larger-than-life sports teams, and glow on endless hotties sunbathing at soft sandy beaches. All of these things are elements that feed the international infamy of 305’s Ocean Drive. Inspired by the vibrant city, the NB990 “Miami Drive” was created to be the unanimous pick for Memorial Day weekend.

The M990 silhouette in its third iteration is dressed in cool grey and Silver highlighting the double-stacked ‘N’ logo. Encap technology is multilayered to handle those long days of shopping and even longer nights of partying. Waves flowing seaside, rays from sunshine, and neon lights bring 3 colors that are synonymous with Miami life. Tidepool, dynamic orange and solar pink is a pack of popping hues that are instantly eye-catching. A real eye-catcher is the dual split outsole which is a wow factor that commands attention walking down the block. We can keep the classic greys for local errands now that we have a fresh new colorway designed to commemorate the lives strip around. 

The New Balance 990v3 “Miami Drive” is out on 05/27/2022 on www.dtlr.com and at local DTLR/VILLA locations. 


Writing is a craft that LaMon "Noy" Byrams developed at a young age, but never used it on a professional level. After interning at DTLR/VILLA, the company decided to acquire his literary talents to write compelling articles focused on their latest shoes and sneakers.

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