At one point in the game, you needed the major label machine to land your radio play in order to help promote your record. The internet has even the playing field where aspiring artists can get discovered and build organic followings. One of the online pioneers that have given the world a platform to do so is YouTube. With over 1 billion user visits each month, YouTube managed to be the new way to know what is hot in the streets. When it comes to the rap game, nobody is hotter than Youngboy Never Broke Again (NBA). Since 2015, Youngboy dropped consecutive mixtapes which built a cult following unlike any other. The Baton Rouge native continues to keep his street life mentality intact by living what he spits in the booth. As lyrics turned into reality with his recent stint in prison, the long-awaited album has had fans anticipating some new music finally.
Despite being currently incarcerated, NBA has had a very productive 2020 in music by featuring on records with Migos, Rod Wave, and Tyler The Creator. So you can imagine how surprised I was to see the 21 tracklists with no guest appearances on the album. Not having features on one of the most anticipated albums is a statement that speaks volumes. Especially with his previous project “Top” being a similar body of art along with a couple of A-list features by Lil’ Wayne and Snoop Dogg. Similar to J Cole’s “2014 Forest Hills Drive”, Youngboy is showing that he doesn’t need the industry to sell records. He lives a lifestyle that is thrilling but haunting at the same time. Often, NBA goes from erotic pursuits with baddies to warning his perceived opps to stay away or else. Often, he reminisces on his early struggles as a young boy (no pun intended) up to his current troubles today. Having a romance for the streets is matrimony that he holds dear, along with his hittas and family alike. Run-ins with the law are a constant theme in heartfelt bars filled with anxiety, pain, and aggression. Outside of the headbangers like, “Make No Sense” and “Bandit”, the project is a true testament of Youngboy Never Broke Again.
Have you heard the album yet? What track did you add to your playlist? Put your favorite in the comments below.