Set To Drop: Nike Air Max 97 “Purple Bullet”

Superman is capable of moving faster than a speeding bullet. The idea is mind-boggling that a character has the profound ability to have such unimaginable quickness. Nevertheless, the analogy is a vivid description that signifies blink of an eye speed. Once my following of superheroes decreased and my fascination for sneakers increased, I began finding similarities. For example, the OG version of the Max 97 has a “Silver Bullet” colorway that my Aunt loved to run in on early mornings. Her marathon-inspired stride didn’t break a Guinness book world record, but I can tell that the shoes helped to build up her confidence to keep running. This very sentiment is shared amongst millions of Air Max enthusiasts who to are positively affected by the shock absorption ‘Air’ technology, shiny exterior, and fitting name. 

This generation of runners now gets a chance to bring a royal color to the 2006 classic by applying purple to the silhouette. Reminiscent in style is the upper dressed in a silver mesh fabric. Taking turns row to row is the calculated crossings of 3M reflective and metallic overlays that made the shoe a fan favorite. While the upper is shimmering in armored bliss, the white midsole and black rubber outsole provide solidarity for the shoe base. Contrasting among the solidarity are enriched accents of purple being highlighted throughout the sneakers insoles, logo tongue, Max 97 air unit, and the signature swoosh placed in the quarter. Lowercased ‘air max’ pull tabs has their typewriter text atop which is always great to see featured. Last but not least, the nocturnal effect of 3M surrounds the sneaker in a curvaceous shape that somewhat resembles an aerial view of tracks at nighttime. 

The Nike Air Max 97 “Purple Bullet” is out on 09/14/2021 on and at local DTLR/VILLA locations.


Writing is a craft that LaMon "Noy" Byrams developed at a young age, but never used it on a professional level. After interning at DTLR/VILLA, the company decided to acquire his literary talents to write compelling articles focused on their latest shoes and sneakers.

September 14, 2021

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