Nike Daily Drive: Steve Sweatpants

Everyone has that certain something inside that keeps them going. Now more than ever it’s important to not lose focus on the things that make you who you are. The idea to “Just Do It.” is a powerful one that can lead to greatness. Join us as we share the stories of unique individuals within our communities and what drives them to succeed for not just themselves, but the people around them. This is Steve Sweatpants’ Daily Drive.

Who are you and what do you do?

I’m Steven John Irby aka @stevesweatpants, co-founder/director of Street Dreams Magazine.  Full-time photographer, born in Brooklyn, raised in Queens to be exact.  Every day in my life revolves around Photography, Art, Music, Why the Knicks Suck, and Sneaker Culture.

Describe a normal “Day in the Life” for you currently?

Nothing is normal right now, I’m trying to really download as much information as I can. I’ve been obsessed with the idea of ‘simplicity’ on how to use my voice the right way.  Whether it’s online, talking to the community, to communicate the right message on my platform.

Could you name the one personal trait or aspect of your life that keeps you going every day?

I’m a naturally competitive person.  I get a lot of that from my pops.  One of the strongest and competitive men in my life.  Meant everything to me, a black man who was his own boss was a strong role model for me.  Honestly, that keeps me going every day.

Are you currently working on any projects?

There’s definitely a lot of projects I’m working on right now.  This whole year I’ve been working on releasing a 3 book series called ‘How you holdin up.’  The first book is about the effect of the Corona Virus and what’re humanities take on it.  A photo essay with about 40 photographers included.  A book to tell a visual essay of the times but also a real mental check of how people are doing.

Issue 16 of Street Dreams, which we’ve been working real hard at, is releasing this fall as well.  

If you could pass on any advice or words of inspiration to your community, what would it be?

The piece of advice I have during this time is, “Don’t be a follower.”  Sounds cliche, but this is the day and age to be very selected with the type of information you’re getting and where you’re getting it.

Shop the latest styles of footwear and apparel from Nike at all DTLR locations and online at DTLR.com

Photography: Luis Ledesma

Chris Cao

Chris Cao | Art Director at Villa and DTLR. Just happy to be here.

September 8, 2020

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