Set To Drop: Nike Air Max 95 ”Black History Month”

In American history, African Americans have contributed a great deal to shape today’s culture. Like a pendulum swing, Blacks particularly had long strides where the world was mesmerized by its authentic influence on society. Back in the 1990s, being pro-black was something that people of color wore as a badge of honor. Natural hairstyles and root growth were embraced with shea butter goodness. The 1990s also is considered the golden era of hip-hop. Artists from ‘A Tribe Called Quest’ to ‘Public Enemy’ had their own unique ways to champion Black history. Dashikis were worn regularly and had some of the most captivating color patterns you’ll ever see. Above all, it was the warm hues that have left its mark on the culture.

Yes, the ’90s was hot for African American garments/designs. The ’90s also created one of Nike’s most cherished models to date. The Air Max 95 is a silhouette that became a sneakerhead favorite because of its innovative look, sleek layout, and cross-training comfort. Nike looks to release a cultural collision course of the Air Max 95 draped in numerous fabrics and vibrant color choices. 

Behind the Design

African street style is infused in the coolest parts of the tennis shoe. For cool customization, the lace shrouds are mismatched to play with the many possibilities. You can put those possibilities to test by using the commemorated Sharpie pen to write your jersey number or leave a heartfelt message. Attention is clearly in the details with each base layer altered in material fabric from the next one. Brighter hues like purple, teal, and orange are placed on the panel. The other panels are grey matching the top pull tab on the tongue. In the dark, the lower end of the tongue is 3M reflective to shimmer at night. The ‘Air unit’ is covered with purple bubbles surrounding the shoe with a comfy bounce. African flare is represented right with the interlocked ‘BHM’ logo shown the shoe accents. 

Nike Air Max 95 “Black History Month” is out on 2/19 on www.dtlr.com and at local DTLR/VILLA locations. 

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Noya

Writing is a craft that LaMon "Noya" Byrams developed at a young age, but never used it on a professional level. After interning at DTLR/VILLA, the company decided to acquire his literary talents to write compelling articles focused on their latest shoes and sneakers.

February 18, 2020

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