Set To Drop: Air Jordan Retro 3 GS “Barely Grape”

Often, sneakerheads are stereotyped as a teen and/or young adult males fighting to pay for shoes that cost an arm and a leg. At least, this is the understanding I’ve heard from those who don’t know much about the culture. In fact, sneakerheads tap into many societal intersections that exceed the go-to-market demographic.

For me, it started way before I became a teen or a young adult. Elementary school is when it started for me and for many others growing up in the sneaker culture. Brand Jordan has taken the classic Retro 3 silhouette and jazzed it up for grade school sizes to enjoy. Despite the shoe being mostly White, the color pallet is vibrant, to say the least. Color choices like Hyper Crimson, Fire Pink, and Barely Grape is found on the elephant print, bottom soles, eyelets, and the notorious Jumpman respectfully.

@noymeetsworld

Writing is a craft that LaMon "Noy" Byrams developed at a young age, but never used it on a professional level. After interning at DTLR/VILLA, the company decided to acquire his literary talents to write compelling articles focused on their latest shoes and sneakers.

January 6, 2020

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