Set To Drop: Air Jordan Retro 4 “What The”

As a sneaker blogger, I was in a loss of words after seeing so many iconic colorways coming together like a kick collage. “What The” themed colorways have impacted Kobe’s, LeBron’s, and now Jordan’s. Fitting, this year marks the 30th-anniversary celebration of the Air Jordan 4.

Mismatching is mastered by patching all of your favorite parts of each memorable colorway. Brand Jordan selected the top 4 selections: Fire Red, White Cement, Military Blue, and Black Cement. Brand Jordan design surgeons worked like mad scientists to form the greatness we see today. White is the main color with a collection of parts strategically highlighted in various places on the model. If you believe that this rare release will be sitting on the shelf, you are sadly mistaken.

The Air Jordan Retro 4 “What The” is out on 11/23 on and at local DTLR/VILLA locations.

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Writing is a craft that LaMon "Noy" Byrams developed at a young age, but never used it on a professional level. After interning at DTLR/VILLA, the company decided to acquire his literary talents to write compelling articles focused on their latest shoes and sneakers.

November 17, 2019

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