DTLR IN COLLABORATION WITH ADIDAS ORIGINALS AND LABEL PARTNERS PRESENTS THE 2019 HBCU TOUR

The 2019 HBCU Tour will Create a Unique Experience for Students who Attend the 6-Campus Tour

October 8, 2019 (Baltimore, MD): Premier lifestyle retailer DTLR, Inc. in collaboration with adidas Originals and label partners presents the 6th annual HBCU tour. DTLR and adidas Originals will power the 2019 HBCU tour with a fun boomerang photo booth experience and exclusive tour merchandise for attendees. The 2019 HBCU Tour will also host an exclusive listening session for students featuring unreleased music from label partners’ strong roster of next-generation and current superstars.  Students will have the opportunity to rate new unreleased music on a three-stripe rating scale.  


“The DTLR HBCU Tour is becoming one of the largest events of its kind. The tour represents our continuous efforts to engage and provide meaningful experiences to students attending Historically Black Colleges and Universities and our target consumer.”

Shawn Caesar, Executive Vice President of Marketing at DTLR, Inc. 


The 2019 HBCU Tour kicked off Saturday, October 5 in Tallahassee, FL at the world-famed Florida A&M University. The tour will also make stops at Morgan State University, Howard University, Virginia State University, Morehouse College, and North Carolina Central University. The 2019 HBCU Tour is FREE to students. Those interested in attending are encouraged to RSVP for the opportunity to receive giveaways, gift cards, and an unforgettable listening experience. Social media interaction is encouraged using the hashtag #DTLRHBCUTOUR. Stay connected with DTLR by following @dtlrvilla on Facebook, Twitter, and Instagram. For event details or to RSVP please visit  www.dtlr.com/hbcutour.  

The 2019 HBCU Tour Dates:

10/05  FLORIDA A&M UNIVERSITY  TALLAHASSEE, FL 


10/11  HOWARD UNIVERSITY  WASHINGTON, D.C. 


10/10  MORGAN STATE UNIVERSITY BALTIMORE, MD 


10/19  VIRGINIA STATE UNIVERSITY  RICHMOND, VA 


10/26  MOREHOUSE COLLEGE  ATLANTA, GA 


11/9  NORTH CAROLINA CENTRAL UNIVERSITY  RALEIGH, NC 

Jeffrey Reitzes

Creative Director for DTLR | VILLA

October 9, 2019

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