Set to Drop: Converse x Chinatown Market Chuck Taylor 70 ‘UV’

Shoes that “activate” in direct sunlight, coming in both the High and Ox silhouettes.

The classic Chuck Taylor meets modern renaissance brand Chinatown Market. Founded by Mike Cherman, Chinatown Market serves as a community of passionate young creatives searching for acceptance, inspiration, and sartorial self-expression. By allowing creativity to thrive, Cherman and Chinatown Market have cultivated a brand that continues to grow in the realms of urban fashion and footwear.

The Chinatown Market x Chuck 70 ‘UV’ features a Chuck Taylor as a canvas for success. Cherman’s vision for the shoe employs a light-sensitive, multi-tone asymmetrical canvas upper, which transforms when exposed to UV light. When in direct sunlight, the plain sneaker transforms into a mismatched color scheme that includes hues of orange, blue, and purple. The shoe features a Chinatown Market label on the tongue, as well as a multicolored sole. This sneaker comes in both silhouette iterations, the High and the Ox.

The Chinatown Market x Chuck 70 ‘UV’ will be released Friday, August 2 in-store and online at WWW.DTLR.COM.

Oscar Moguel

Oscar is a current undergraduate student at The Wharton School studying marketing.

August 2, 2019

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