Back in 2004, nothing was more exclusive than having on a pair of Ice Creams on. Pharrell is practically a walking statue today. But at the time, Ice Cream was simply a subsidiary line under Billionaire Boys Club. Platinum rap artists like Clipse and Lil’ Wayne created a tidal wave of swag that everyone wanted a piece of. Looking back, I believe that Pharrell’s genius designs and the overall theme is deeper than I originally thought.
Theme- It is a general consensus that ice cream is an international treat that people from all walks of life enjoy. Naming the line after a frozen desert peak the interest of people from all walks of life. Other than those who are lactose intolerant, who doesn’t love ice cream?
Graphics- Whether it was the sweat jacket or the sneakers, the ice cream theme was solidified. The word ice cream can be broken into two separate words that have a monetary meaning behind it. To me, ice symbolized the diamonds and the cream symbolized the dollar sign patterns. Makes perfect sense in conjunction with the Billionaire Boys Club theme.