Set To Drop: Nike Air Max 720 x OBJ ‘Young King of the Drip’

An attractively bold attitude and unique style with ’90s blends illustrates OBJ’s wild fashion scene.

Odell is one of the most talented wide receivers to date. His unparalleled athleticism instantly made him a household name. However, it is his off the field appeal that inspired his exclusive release collaboration of the Air Max 720.

Odell is an avid connoisseur in the fashion world. His unorthodox sense of style is notorious if you spot OBJ at press conferences or on his social media. Nike managed to turn the Air Max 720 into an infusion of colors that signify Odell’s creative fashion choices. Yes, the sneaker is predominantly white. This was a wise decision taking into account all of the colors that are packed in this silhouette.

Nicknamed ‘Young King of the Drip’, the Air Max 270 OBJ pays homage displayed by athletes in the 90s. Splashes of color feature throughout as heads turn, such as pink suede on the toe box and heel regions, a distorted tiger camp pattern on the vamp and ankle, and volt hue accents on the pull tab and side panels.

The Nike Air Max 720 x OBJ ‘Young King of the Drip’ drops Friday, June 21 at 10AM in select stores and online!

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Noya

Writing is a craft that LaMon "Noya" Byrams developed at a young age, but never used it on a professional level. After interning at DTLR/VILLA, the company decided to acquire his literary talents to write compelling articles focused on their latest shoes and sneakers.

June 18, 2019

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