Living in the Future Past: How Vintage Took Over the Sneaker Industry

Who would’ve thought consumers would buy a shoe that looks like it’s been through a lifetime of wears? In recent memory, there are hot releases that have an old, ripped, beat up appearance despite the brand new shoe smell. The sneaker world used to look to companies for guidance to know what is the new wave coming to wipe out the previous trend. But now, it is clear that our society is doing the influencing. 

There are a few reasons why this design craze took the world by storm:

Rock star tops

Vintage style t-shirts are the go to top of choice due to their bold logos, historic importance to pop culture, and notorious reputation for being cool. Some shirts have purposeful bleach stains along with faded fabric for an old-school look. 

Distressed pants

Whether it’s joggers or jeans, the latest phenomenon is to have knee wide rips to give a durable appeal. Specifically for jeans, the discolored denim texture is fashionably retro for a more relaxed vibe. 

Sneaker customization

Online, airbrush artists, painters, and graffiti professionals have been creating dream colorways for shoe companies to put out. Some even made shoes look retro which viewers loved and enjoy seeing. 

If you can’t beat them, join them. Society has shown what direction they wanted to go with style. In reaction, sneaker brands seem to have listened. Now, you are able to have vintage style kicks to match your vintage style outfit. 


Writing is a craft that LaMon "Noy" Byrams developed at a young age, but never used it on a professional level. After interning at DTLR/VILLA, the company decided to acquire his literary talents to write compelling articles focused on their latest shoes and sneakers.

April 22, 2019


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