When The Well Runs Dry, We Re-Up

Joining forces with NBA players to give back to Flint, Michigan. The mission continues.

April 25, 2014 was a life altering day for hundreds of thousands of residents in Flint, Michigan. The water crisis, that literally drowned the Flint community in health concerns, became a major focal point for not just news outlets, but community activist from all over. Here we are, 5 years later, and though efforts have been made to restore the water system, Flint residents are still in a dire situation.

At the DTLR VILLA store in Genesee Valley Center, staff stepped up to the plate, side by side with Flint native and Denver Nuggets point guard, Monte Morris to let the community know they are not forgotten. Long lines wrapped around the store as Morris and DTLR VILLA staff distributed cases of water to the residents of Flint.

“It’s ironic when you live in the Great Lake state and you don’t have access to clean water.” – Karen Weaver, Mayor of Flint

This is not Morris’ first time giving back to his hometown for this crisis, as he coordinated a water drive during his college years. However, this is his first time doing a drive utilizing his platform, the NBA. Not only did he come out for this opportunity, he presented this initiative to his teammates and they were compelled to join him for such a good cause. Mason Plumlee and Will Barton pulled up to the in-store event, along with some of the Nuggets coaching staff, to distribute cases of water, sign autographs, and show the city of Flint some love! The event was covered on all of Michigan’s local media outlets and a clip of the event was shown on live TV during the Nuggets vs Pistons game that same night.

“Unlike a drop of water which loses its identity when it joins the ocean, man does not lose his being in the society which he lives.” – B.R. Ambedkar

The amount of love and support shown by the Denver Nuggets players and staff coincides with DTLR VILLA’s mission to continuously be engaged in our communities and genuinely support our customers and consumers as much as they support us.

For more info about the event, click HERE: Monte Morris Returns to Flint with the Assist and Water.


February 18, 2019

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