Brand Spotlight | Elevate All The Time (EAT)


Eat Elevate All the Time is a brand founded by D.C. Native Malik Jarrett (@AllHomage). The brand is known for Its bright upside-down logo. Like DTLR, the brand has made philanthropy and community engagement a key component of the brand. In 2017, Malik partnered with Kai Blake, a DC Public School psychologist to create the Boys EAT Mentorship Program which mentors 15 5th and 6th grade young men in D.C. eat.

Although is an apparel focused brand, in 2018 EAT partnered with New Balance to create a limited-edition shoe that instantly sold out.

Want to grab your EAT gear? Head to your local DTLR (select doors) or

DTLR Staff

Culturally-educated and sneaker-cultivated, our guest writers continue to bring these creative stories for your enjoyment.

February 18, 2019

tags: ,

Join the Discussion

Your email address will not be published. Required fields are marked *

On Air

New Episodes Each Week