What do you think about the new Tory Lanez album?
Disclaimer: The views and opinions expressed in this piece are those solely of the author, and do not necessarily reflect the position of VILLA as a whole.
Toronto rapper Tory Lanez has jumped back into the limelight, releasing new music over the weekend through Interscope records. The 49-minute long album, titled “Love Me Now?”, consists of 15 short tracks depicting his love life encounters, braggadocious behavior, and ultimate Rolodex of feature favors. Lanez took to Twitter days before the release to describe his feelings on the new album by stating “This project
#LoveMeNow was treated like a mixtape ….. because that is where my best music lives… I really hope you love it…. No PUN intended.”
Despite Lanez being optimistic about his fans loving the album as well as being ranked number one overall (US, Canada, UK) on Apple Music, Lanez has most certainly come in low with this project. Hopeful that the album would get a mixtape-like response, he fell short, copping out on lyricism and spending unnecessary time with mixing in unnecessary autotuning.
Lanez relied on his catalog of features entirely too much and did not expand himself or his intellect as an artist or songwriter. Nearly every song aside from six has a wide arrangement of guest appearances from Trippie Redd to Lil Baby, A Boogie and PnB Rock, as well as veterans Trey Songz, Chris Brown, and 2Chainz along with a few others. Despite Lanez often been criticized in the past for not working with other artists on his own music, these were not dreamed collaborations by any means. Much of Lanez’s past music is mature whereas this album caters to the mindless youth who appreciate repetition in sounds, easy hooks, and unchallenging lyrics.
While the project reaches its purpose, to drift from the Atlanta sound that rap is so familiar to, it doesn’t challenge the mind nor evokes it’s normal emotion like Lanez has been able to do in the past. Luckily Lanez is able to rely on his unique sound that is soothing and melodic, this trait giving him the ability to make any lyric sound nothing short of extraordinary.
Hopefully, Lanez has more music on the way that resembles the likings of the “Chixtape” series or “The New Toronto” masterpiece, but for now, fans are left with this simplistic album.