PUMA is melding street-ready with modern performance.
PUMA has returned to the court and re-entered the basketball category with creative director Jay-Z overseeing creative strategy, creative marketing,and product design. Since 1973 when Walt “Clyde” Frazier signed a deal with Puma and the Puma Clyde was born, the sport of basketball has transcended the court. Puma Basketball will blend the influences of performance, fashion, music and culture.
With the help of rapper, Jay-Z and probate future top 10 NBA lottery picks Deandre Ayton, Marvin Bagley III, Zhaire Smith and Rudy Gay, for some reason, the German sportswear label is getting back into it. The New York Times reports Jay-Z will play the role as creative director, while the three aforementioned rookies will be Puma Hoops first signature players. Bagley’s shoe deal is reportedly the largest rookie shoe contract in the history of the sport, surpassing Kevin Durant’s Nike deal.