Racing in style at full speed.
PUMA announced their partnership with BMW Motorsport back in 2012, but the collaboration is still going full speed. The global Sportlifestyle brand has become the Official Supplier of team and racewear for all BMW Motorsport racing operations. To better their global sales and distribution, PUMA is licensing BMW inspired merchandise. PUMA, as the driver apparel brand, has a major role in ensuring that global fans will enjoy this collection. No biggie!
Christian Voigt, Senior Head of Global Sports Marketing at PUMA said: “PUMA is delighted to once again be working with BMW Motorsport, following the successes we enjoyed with them through their tenure in Formula One. Their heritage in competitive motorsport and automotive engineering is so impressive, and their global profile derived from this makes them another strong partner for PUMA in motorsport. Through our experience in licensed product development and distribution we are fully confident this will be a successful partnership for both parties, and we hope to grow it in the years to come.”
“From 2012, BMW will be even more active and prominent in motorsport than it has been in recent years. For this reason, securing this partnership with PUMA was a priority for BMW Lifestyle right from the start. – Dr. Thomas Goerdt, Head of Lifestyle Collections
As leading sport lifestyle brand, PUMA boasts a unique wealth of expertise and proficiency in developing and distributing licensed products on a global scale. Bearing in mind the great success they have together in the past, we are looking forward to more from this partnership.
About the apparel
The BMW Motorsport collection features branded life t-shirts, full-zip hoodies, sweatpants and tracksuits. Faster than ever, the PUMA motorsport styles offer authentic branding from all of your top teams… Mercedes AMG, Scuderia Ferrari, Red Bull Racing, and BMW Motorsport. Bonus: PUMA’s Motorsport looks are grandstand AND everyday style-approved (win, win).