Donald Glover, aka Childish Gambino, continues to spin gold. His new video “Feels Like Summer” already hit 13M views in 2 days.
After his powerfully social, explosive video for “This is America,” Donald Glover continues to shake the world again. Both in song and in illustration, his new video for “Feels Like Summer” wrestles with issues such as systemic racism, financial inequality and prevalence of gun violence. Also, the song is straight fire!
If you haven’t been blasting this song all summer on your morning stroll into work on in your car driving down to the shore, summer’s not over just yet. Over Labor Day weekend, the actor/rapper/mogul concluded the heat wave with his animated, Boondocks-inspired visual. The video was directed by Glover, Ivan Dixon and Greg Sharp with the drawings by Philly native, Justin Richburg. (I just learned this information this past weekend. I’m hyped!)
Like most projects Glover puts his hands on, this video sends a message. Though, it isn’t overtly political as it is artistically social and culturally relevant to music, climate change, water shortage and overall a colony collapse in disorder. I know, it’s hard to see all of that when you’re distracted by Bird Man cooking on the grill or The Migos shooting hoops in the driveway.
Just consider the second verse:
Every day gets hotter than the one before
Running out of water, it’s about to go down
Air that kill the bees that we depend upon
Birds were made for singing
Waking up to no sound
To combat the current political administration, Glover decides to focus on famous rappers engaged in classic summer “hood” activities as his cartoon character stills down the city street, listening to his headphones. Nicki Minaj and Travis Scott, instead of feuding as they’ve been in real life, are playing with toy blocks.
The vibe is chill and peaceful. You’ll want to watch it over and over again just to see if you missed a deep hip-hop reference or a familiar face. The focus seems to be community, as everyone is getting along for the most part. Most people are focusing on the end, in which Glover enders a house symbolizing him leaving the rap industry. Or, probably the most political part is Kanye West wearing a “Make America Great Again” hat– because of his expressed admiration for Donald Trump– with tears streaming down his face. A smiling Michelle Obama (or some saying it’s actually Donda West) emerges from the darkness and embraces West in a hug assuming to say “It’s alright. We still love you.” There are so many more references it’s kind of hard to list them all. This video is warm in tone and in spirit. You can’t help but feel warm inside, like summer. What were some things you noticed in the video?