Sneak Attack DC 2018

Footwear is a form of expression. Without saying a word, shoes describe your style, interests, and culture. These are some of the reasons why people look down at your feet before observing anything else. I love attending events that give me the opportunity to dust off my sneaker box and showcase my favorite kicks. When I heard about Sneak Attack DC having a convention, I immediately reached out to secure my ticket.

Sneak Attack DC has been keeping the essence alive for years. My expectations were met when I discovered that the event was being held at Blind Whino (an artistic development space located in Washington D.C.). To represent DTLR Villa, I decided to wear a company shirt with my pair of New Balance 990 “DMV” running shoes. Once I made it into the building, I began feeling like I was in a time capsule. The vibe and decorations made me feel like I was reliving my childhood. What made the mood perfect was the classic hip-hop being played throughout the facility.

In collaboration with Connecting Cool, Sneak Attack DC set up a hip-hop exhibit called, “Diggin’ Thru the Crates”. This exhibit was created to commemorate and preserve hip-hop in its golden era. Each record was cut and scratched by DMV legend DJ Alizay. Everywhere I turned, there were cassette tapes and vinyl to some of the greatest rap songs ever made. To bring the hip-hop theme together, rap publications along with urban graffiti was displayed for viewing pleasure.

While walking around, I stumbled over a giant statue of the shoe boxes that resemble the national monument. I was extremely surprised and impressed by the amount of creativity that went into the presentation. Quickly, an employee informed me that the exhibit was in conjunction with a give-a-way initiative to help the homeless. The boxes collected will be filled with lightly used sneakers and living essentials for the less fortunate. This idea was executed extremely well to assist those in need.

Last but not least, design extraordinaire Bobbito Garcia stopped by to present a private screening of his new documentary, “Rock, Rubber, 45’s”. Narrated by Bobbito, the movie focused on the many elements of hip-hop culture that helped him to evolve and touch the lives of millions.

With so many exhibits, Sneak Attack DC has proven that they are more than just a place to buy, sell, or trade sneakers… it is an experience.


Writing is a craft that LaMon "Noy" Byrams developed at a young age, but never used it on a professional level. After interning at DTLR/VILLA, the company decided to acquire his literary talents to write compelling articles focused on their latest shoes and sneakers.

August 12, 2018


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