New Era x DTLR presents: We Who Reign A Midsummer Celebration

New Era and MLB go together like Mitchell & Ness and throwback jerseys. New Era wanted to crown their customers with an experience unlike any other. In collaboration with DTLR, they did just that to celebrate the midsummer All-Star week in the nation’s capital. This week-long extravaganza took Washington D.C. by storm. But it was the “We Who Reign” event sponsored by New Era x DTLR that kicked off the festivities off right.

Kings and Queens were cordially invited to eat tasty hors-d’oeuvres, drink smooth beverages, and enjoy entertainment fit for royalty. A list of influencers RSVP in advance to secure their invitation spots. Entering the event, a fancy red carpet was rolled out for attendees to walk on. As you walk in, you instantly understand why the event was called ”We Who Reign”. A decorated throne was placed in front of the photo booth backdrop for people to take a commemorated picture. Each table had a golden frame describing the theme, along with delicious treats to nibble on. Portraits of Mike Will Made It and Rich the Kid grace the walls, while Bryce Harper and other MLB stars feature in the New Era commercials playing in the ballroom.

In celebration of All-Star weekend, New Era x DTLR released a line of exclusive caps in the form of snapbacks and dad hats. To make your special edition Washington Nationals cap even more unique, there were flashy pendants and logos representing D.C. respectively. To end the night off on a high note, rap majesty IDK shut the stage down with an electrifying performance. All in all, this was an impressive event that will go down in the history books.

Blake Lynch

As the DTLR Villa Digital Content Specialist, Blake sets the vision, defines strategy, and drives execution of DTLR Villa digital brand marketing initiatives and campaigns.

July 21, 2018


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