Exclusive: The Fireworks Behind the New Balance US 990

A closer look at the exclusive VILLA|DTLR New Balance US 990 and the artistry behind the design from our in-house designer, June Sanders.

VILLA|DTLR innovative footwear designer, June Sanders, certainly appreciates a certain style of patriotism and all things related to those summer festivities we all know and love. Remember those exciting summer afternoons when you’d hear the ice cream truck play its hypnotic melody that left you panting down the street to grab your favorite treat? Boys and girls throughout the neighborhood yearning to have a Popsicle on a scorching hot day. June reminisces his favorite popsicle to be the Firecracker because of its infused flavors of cherry, white lemon and blue raspberry. Luckily New Balance has the same taste buds by styling the US990 in the same color way. You might also want to honor your home country this Independence Day in these ‘Star Spangled Banner’ theme casual kicks. Just a great staple to land in good spirits for any occasion this summer.

The New Balance US 990 has patriotic inspiration that will take your fourth of July outfit to a new level. Intricate details throughout the sneaker enhances the appearance, while the original grey pays homage to an enriched history of classic running footwear. Speaking of grey, the blown-rubber forefoot provides needed cushioning that is agile and lightweight. Red, white, and blue is strongly represented from the dip-dyed shoes laces, down to the 990 logo with the shimmering wings on both sides. If you are a proud American or simply want to stay fresh for the summer, these exclusive kicks are a must-have in your collection.

More photos of the US 990 below:

To find out how you can purchase your pair of the US 990 in Men’s & Kids’, click here.

DTLR Staff

Culturally-educated and sneaker-cultivated, our guest writers continue to bring these creative stories for your enjoyment.

May 23, 2018

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