Drake unexpectedly reminded fans of the superstar that he is; stopping the world three and a half minutes at a time with the release of a new record titled Nice For What.
Drake has been relatively quiet since dropping “Scary Hours”, which included “God’s Plan” and “Diplomatic Immunity”, in late January of this year. Nonetheless, Drake soon began lightly trolling with pictures of late studio hours, tired eyes in the lenses of paparazzi, and ambiguous captions leaving fans wondering when he would announce new work.
On Friday after a pop-up performance with fellow OVO members, Majid Jordan, in Toronto, Canada, Drake announced he is in town to finish his album and would be releasing a new single that next night. This single, known now as “Nice For What”, combines anthem worthy lyrics with a freaked out/bounce style sample of Lauryn Hill’s “Ex-Factor” by go-to producer Murda Beatz.
Drake appealing to the hard-working woman directly with lyrics like:
“Workin’ hard, girl, everything paid for
First, last phone bill, car note, cable”
Although most definitely getting a rise from the empathized refrain in the track:
“That’s a real one in your reflection
Without a follow, without a mention
You really, pipin’ up on these niggas
You gotta, be nice for what, to these niggas?
Despite Drake making an undeniable hit, what most certainly took the song to the next level was the empowering corresponding video directed by 22-year-old Karena Evans (also director of God’s Plan). Evans’ vision is beautiful in the way each woman was able to emote their true character in an artistic form; capturing the diversified and intimate emotions of woman worldwide.
The video depicting woman that are not only successful but women with purpose as well as those who represent a growing ideology amongst one another.
Drake doing an impeccable job casting a variety of powerful woman including actresses, activists, award winners, comedians, models, mothers, writers, and sisters among many more.
Drake used such iconic individuals to give viewers a real grasp on the importance of ladies who are making a real impact on the world.
Drake has included Olivia Wilde, Misty Copeland, Issa Rae, Rashida Jones, Jourdan Dunn, Tracee Ellis Ross, Tiffany Haddish, Yara Shahidi, Zoe Saldana, Elizabeth Lejonhjarta, Victoria Lejonhjarta, Letitia Wright, Bria Vinaite, Emma Roberts, Syd, Michelle Rodriguez as part of his women empowering releasing, providing them with the ability to be completely vulnerable with their freedom to display themselves in an organic form.
Drake has once again given fans the ability to connect on multiple mediums with a “feel good” record.