BEAUTY & POWER
Nike continues on this amazing feminism streak with the “Force Is Female” Campaign in an effort to champion girl power and celebrate those bold women who are brave and kicking ass and creating a lane for other girls to do the same.
Part of the strength and importance of “the force is female,” is a diversity of identities and expressions – a widening of the ideas surrounding femininity and female power. We’re seeing more representations of different types of femininity and I think that diversity of expression drives progress and power in so many incredible ways.
And Swoosh doesn’t end there. This women’s capsule range that value realness, toughness and creativity, has debuted the “Force Is Female” pack of stellar sneakers and apparel. The pack comprising of styles such as SF Air Force 1 Premium and Air Force 1 Low. The silhouette features a glossy port wine/plum patent leather with purple accents on the heel and side panels. The SF-AF1 features two additional straps across the ankle and both sneakers sit atop a chunky white midsole which is complemented by a black outsole.