Dave East Pop-Up Shop and Meet & Greet

To celebrate the launch of his new merchandise, rapper phenomenon Dave East, stopped by our South Street location in Philly to promote the line and to meet & greet with fans. The event was set to the tunes of DJ Greg Nitty and energetically commentated by DJ Cosmic Kev. The afternoon was filled with alluring Dave East fans, merch to shop, camera phones waving around the air and even deliciously personalized Dave East cupcakes. For those of you who were not in attendance among the long line that stood outside the store, placidly watching as Dave East pulled up in his classic white Range Rover, here’s what went down:

photos by go2deuce

Fans began to line up outside of VILLA South Street at 2pm to meet Dave East.

That moment when he pulls up on you…

Nothing like limited edition merch: dad hats and tees!

 After his smooth entrance from the Rover to VILLA, Dave East began to greet his fans, accented with a custom black and white backdrop.

 DJ Greg Nitty on the turntables.

Another line…

The show didn’t stop there…

No one can resist a good old batch of delicious cupcakes. (I even asked if I could have one…no shame)

What’s a meet and greet without a selfie.

A fan representing the VILLA exclusive Timberland “The Movement” Field Boot!

One more time for the cupcakes!

The turn out was great! Thanks to everyone who showed up and showed out (and made your friends jealous). You are officially a apart of the movement. For more info on the next meet and greet, follow us at @ruvilla on Instagram.


DTLR Staff

Culturally-educated and sneaker-cultivated, our guest writers continue to bring these creative stories for your enjoyment.

May 1, 2017


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