Your wish has been granted! The VILLA fam couldn’t be more excited to welcome one of the most timeless kicks in skate and hip hop culture. Vans, the California brand, has made it’s way from being a sneaker just for skateboarders to a classic fashion statement for the whole world.
Vans founded it’s first sneaker in 1966 by Paul Van Doren and his brothers in Anaheim, California. Why did the sneaker have such a skater vibe? Well, by the early 70’s, the Vans Authentic and Van Doren Rubber Company provided a sneaker with a rugged upper and vulcanized outsole that provided suitable grip on boards that it became the shoe choice for skaters and bikers all around Venice Beach, Cali.
As this small, reckless brand began to grow larger and larger, the fashion collaborations started to take flight. Vans did not just limit themselves to just skateboarding, no. By the 80’s they began creating shoes for a number of sports: Baseball, Basketball, Wrestling, etc. One of its long-time partnerships started with Supreme. That relationship sparked the wave of popularity we know as streetwear. As their collection grew, so did their silhouettes and luxe material. Some of the signature shoes are the Era, Old Skool, Sk8-Hi, Slip-On, just to name a few.
We are beyond thrilled to cement the skate culture of Vans into our world the best way we know how…the VILLA way. It’s your time to be cool kid in the crowd. Cop you a pair today at RUVilla.com!